Chameli

The Hindi word for jasmine, a flower that opens gently in the morning and leaves its scent behind long after dark. Easy to grow in warm places, it has a habit of filling a room without saying a word. It felt like the right name for a brand built on things discovered rather than sought out.

Chameli is for the woman who has collected her wardrobe the way she has collected her life, a little unplanned, a little well-travelled and entirely her own.